Soft concealer
$2150
Covers imperfections and brightens without creasing.
Velvet reign matte liquid lipstick
$1695
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Soft banana powder
$1850
Minimizes skin imperfections and sets makeup for an all-day wear.
Soft setting powder
$1850
Sets makeup and absorbs oil and shine.
Softlight corrector
$1750
A lightweight formula that balances imperfections for an even skin tone.
Hydracolor lipstick
$2159
Creamy color with flattering pigments in a lip-loving, comfortable formula
Softlight protector
$1850
Minimizes skin imperfections and sets makeup for an all-day wear.
DISCOVER FRESHLABS
Want your makeup to glide on effortlessly? Our new K-beauty line unravels your natural glow, creating the perfect canvas for flawless makeup application. Boost hydration with our Facial Cleansing Bar, target breakouts with our Anti-Acne Bar, and get that lit-from-within glow with our Exfoliating Bar.
Exfoliating body cleansing bar
$2190
Exfoliating body cleansing bar
$2190
Exfoliating body cleansing bar
$2190
BEST SELLERS
Shop your latest beauty must haves
Velvet reign matte liquid lipstick
$1695
Highly-pigmented, no-smudge, transfer-proof formula that lasts for hours.
Face contour kit
$3150
Highlight, define and sculpt your features in a few easy steps.
Blush crush
$1840
Quick-fix color for lips and cheeks.
Brow lux tool kit
$1950
Shape, define, fill, and set brows with this high-performance tool kit.
Softlight corrector
$1750
A lightweight formula that balances imperfections for an even skin tone.
Hydracolor lipstick
$2159
Creamy color with flattering pigments in a lip-loving, comfortable formula
Angel eyes primer
$2298
Up to 16 hours of no-crease, no-smudge, and no-fade makeup.
OUR MODELS
Our beauties
BEHIND THE BRAND
We're an inclusive female-founded makeup brand creating high-impact products with luxurious textures and diverse color palettes designed to flatter South Asian skin tones. Our formulas are 100% cruelty-free and vegan, because we believe in innovating with kindness.
Khubaib Ahmed
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